my blogs

Modernism/ Post modernism Identity - The ways of portraying

        

     Here is a poster of aftershave in 90's (Shave with Barbasol,1950), and perfume in today's time by Dolce and Gabbana ( J.T, 2009)  it has a subliminal message behind it that if you use that then a women would be after you. women has been made to publish in use of object even back then women were the one to attract men even till today, however the only difference today is that men are equally published in way of object to look at. The cultural diversity has been changed. The aftershave men's expression on the face looks happy and so does the women, they both are dressed.  on the other hand the photograph of Dolce and Gabbana, it shows that they both are intimate and  both are naked shows the fact that today people are more confident  and bold of showing who they are. The photograph is trying to suggest that the models in photograph are very attractive, the man obviously has been working out, and as for the women they tried to go for the most good looking and sexy, to attract the costumers into buying the product. however in 90's there wasn't any subliminal message like today's , like showing naked photograph.

J.T. (2009). D&G FRAGRANCE ANTHOLOGY CAMPAIGN. Available: http://stylerumor.com/blog/2009/07/27/dolce-gabbana-fragrances-anthology-campaign/. Last accessed 26th April 2014.

Shave with Barbasol (1950). VINTAGE AD BROWSER. Available: http://www.vintageadbrowser.com/shaving-ads-1950s. Last accessed 26th April 2014.