my blogs

Identity ( gender, race )

Fascination Perfumery (2014): Fig 1

      

Fascination Perfumery(2014) : Fig 2

What is identity? its the sense of who you are and what you are, it changes in terms of events and experiences. 

Female has always been the key in advertising, they are taken as an 'object'. As for today's society you could say there has been an improvement, today men are also in someway taken as 'object'.  In the photograph above (fig1), it is shown an ideal advert of an perfume for men. The image conveys the message of ' if you use the product then women come after you' not just any women the way she is portrayed, it makes her look sexy and attractive. Its the same for the men, he is shown masculine and with the tattoo representing his masculinity, and women with her bracelets showing the feminine side of her. The man in the image looks like he is not showing much of an interested in the women as she moreover looks desperately trying to get the man's attention. It goes the same for the other advert of 'Gucci' they are both naked, as if its their trademark for men and women being naked in an perfume advert! the women you can see has bit of blond hair blue eyes, is known as a 'perfect women' to be idealized by many men, to attract more costumers.  to sum this up I would say that today's advertisement has been about naked female and male, to attract our attention, in terms of gender, women are still being used for an eye as an object.

Fascination Perfumery (2014). Gucci Guilty Intense for Her. Available: http://www.fascination-perfumery.co.uk/acatalog/Gucci_Guilty_Intense__Female_.html. Last accessed 9th May 2014